Businesses have always demanded efficiency and agility, but with the onset of COVID, many are now taking meaningful steps to move in that direction. I have to admit, it’s been exhausting writing this piece. I’ve picked it up and put it down several times. This issue has in fact become a larger than life issue for marketers, even in the face of overwhelming evidence that Facebook and other social media platform represent an inefficient tax on businesses.

Let me explain…

Along with our team at Verasoni Worldwide, I have always taken a pragmatic approach to marketing, building integrated plans that…

Abe Kasbo

CEO, Verasoni Worldwide. Chair, Seton Hall University Center For Entrepreneurial Studies.

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